Some ice cream brands sell you a vibe, The Ice Cream Masters sells you the real thing, and after seven decades, a gold medal from the Great Indian Ice Cream Contest, and 70+ outlets across India, the difference is pretty hard to ignore. No palm oil, no shortcuts, no compromises, just ice cream made the way it was always meant to be made. The kind that builds a fanbase so loyal, they take comparisons as a personal insult. Lucknow, meet your new obsession.
About the brand
While some legacies begin in boardrooms, this one began on a hand cart. In 1952, Mr. Basant took to the streets of Ludhiana with handmade kulfi and a quiet obsession with doing things right. No shortcuts, no compromises, just pure, honest flavour. That obsession built a brand, then an institution. Today, three generations later, RS Basant carries that same stubbornness forward, same trusted taste, same non-negotiable quality, just a bigger stage. Some things are worth keeping exactly as they are.
The Ice Cream Masters is all about real, raw flavour
What’s the big deal? Simple. 100% pure milk. No palm oil. No cheap tricks. They churn fresh fruit into their ice creams, the way it should be done. Most of their ingredients are imported, and yeah, you can taste the difference. How is it different from other brands? Over 50 flavours, zero palm oil, and decades of actually knowing what they’re doing.
Their specialty? Fruit ice cream, Carrots, fruits, nuts, that’s how they started. And guess what? They’ve won Gold Medals and National Awards at the Great Indian Ice Cream Contest. So yes, the hype is real.
But wait, it’s not just ice cream, The Ice Cream Masters is basically a one-stop ice cream lounge. You want live ice creams? Done. Marble sundaes? Yes. Gelato (6–8 flavours)? Obviously. Waffles, churros, warm desserts? All there. They even have a barista for coffee, plus snacks and kulfis. Oh, and badaam milk, because why not?
Your next favourite Instagram spot
Nobody tells you about this part, but the Tulsi outlet is genuinely a whole experience before the ice cream even arrives. Blue and white walls, handprinted paintings that actually make you stop and look, cosy seating for thirty, and corners so naturally gorgeous your camera roll will never recover. It feels less like a dessert shop and more like a place you find and immediately want to keep secret. The Gymkhana outlet is members only, elite, exclusive, very fancy. Tulsi is for everyone, everyone won.
Just go. The first scoop will explain everything
Seven decades in, no gimmicks, no reinventions, no “artisanal small batch” gimmicks. Just ice cream done exactly right, every single time, because when the original is this good, there’s nothing to fix. If you’re visiting for the first time, start with the fruit ice cream, it won a gold medal, and one bite in, you’ll stop wondering why. Go on, then, first scoop’s waiting.
Instagram Handle- The Ice Cream Masters
When- 1 PM- 12 Midnight
Where- Shop 1, Wala Qadar Road, Hazratganj, Lucknow
